BRANDING

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ART DIRECTION

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MARKETING

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BRANDING | ART DIRECTION | MARKETING |

Art Direction

STORY I

FIRST CAR

STORY II

FIRST CRUSH

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STORY III

HIT YOUR PR

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STORY IV

FIRST 5K

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Branding

Gifford Hotel

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The Gifford Inn’s rebrand marked a new chapter for this Provincetown landmark. The goal: blend the glamour of Art Deco jazz bars with subtle coastal style. I designed a modern seashell logo and custom wordmark to capture that elegance and nostalgia. The result is a bold, refreshed identity that turns a stay into an experience.

Animation

We reimagined Conor McGregor as a larger-than-life comic book action figure—and built an online experience to match. Working closely with another designer, I helped create a full homepage takeover with a bold, comic strip-inspired hero layout, influenced by the sole design of the new Zig Kinetica. Using agency-provided footage, we infused the site with “zig energy” through dynamic animations, transforming the product launch into an immersive, high-impact experience.

Conor McGregor Zig Kinetica Partnership

Cardi B Club C

We teamed up with Cardi B to celebrate the launch of her exclusive Cardi B Club C with a bold, full-site takeover. Working with limited resources, I maximized the impact of agency-provided graphics by incorporating original elements—including an at-home photoshoot of my own hands—into the design. The result was a dynamic, animated site experience that brought Cardi’s personality and the Club C’s attitude to life across every pixel.